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Job Req ID:  13040

Marketing Specialist

Classified Title: Communications Specialist 
Working Title: Marketing Specialist ​​​​​
Role/Level/Range: ATP/03/PB 
Starting Salary Range: $43,101 - $59,202
Employee group: Full Time 
Schedule: M-F, 8:30-5:00 p.m 
Exempt Status: Exempt  
Location: 01-MD:Homewood Campus 
Department name: 10000140-MUSE Marketing International 
Personnel area: Academic and Business Centers


General Summary/Purpose:

The Marketing Specialist provides day-to-day support to the Marketing Manager and the Sales & Marketing team. The Marketing Specialist has responsibility for a broad range of marketing and communications tasks in support of sales and acquisitions activities, raising awareness and brand profile, and engaging diverse audiences. The ideal candidate has a digitally inspired mind with excellent editing and writing skills, is detail-oriented, and able to multi-task without losing sight of the goals of Project MUSE and its role as a trusted source of content for the academic community.

A keen understanding of digital and print marketing tactics, and writing and editing for multiple formats, is a must. Working in a digital first environment, the preferred candidate is an individual with strong creative and analytical skills, able to find innovative ways to connect and communicate with our audiences and to measure and report on the success of those efforts. Experience developing and deploying web, social, email, and print content is required, with a background in libraries, higher education, or electronic publishing an advantage.


Specific Duties and Responsibilities

The Marketing Specialist will:

  • Develop ideas and brainstorm engaging content for diverse audiences reached by Project MUSE including but not limited to: librarians, publishers, scholars, consortia, researchers, and friends of Project MUSE as well as internal staff and various partners and supporters of Johns Hopkins University Press
  • Provide day-to-day support and development of written and visual content for the Project MUSE website and social media channels: Facebook, Twitter, LinkedIn and more
  • Assist with social media to meet marketing goals with an emphasis on audience growth and development; utilize analytics to evaluate efforts and refine approach as needed
  • Operate a content management system with full authority to edit existing web pages and create new pages. Use HTML coding when necessary to edit pages. Maintain consistency in appearance across all pages relative to vocabulary, page style, and page linking in accordance with website style guidelines.
  • Maintain accurate print informational materials, supporting the digital materials for librarians and end users to promote MUSE content and to provide instruction for using MUSE effectively for research.
  • Coordinate information flow to various audiences via email lists, electronic newsletters, conference handouts, and related materials. Responsible for maintenance and updates for internal email lists housed on marketing automation vendor’s servers.
  • Develop and create instructional and promotional content that incorporates images/image galleries, video, slideshows, and other multimedia elements as appropriate
  • Support Project MUSE at conferences and with event planning/participation. Assist with event logistics, service ordering, catering, travel planning, and staffing exhibit booths/tables and events as needed
  • Work with external vendors for graphic design services, printing, promotional materials, marketing automation services, and others as applicable
  • Create status reports & marketing summaries as instructed
  • Monitor alerts, listservs, blogs, library publications, and related channels for mentions of MUSE and MUSE competitors and include in departmental marketing report. Stay abreast of relevant global library and academic news, developments and events and keep Project MUSE staff up to date
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
  • Responsible for departmental procurement card purchasing and reconciliation


Independent Action and Contacts:

After an initial training and orientation period, will work independently on broad tasks assigned by the supervisor. Will work collaboratively across several Project MUSE departments, especially with colleagues in marketing/sales, customer support, and technical services. Externally, will have regular contact with library customers, participating publisher representatives, and scholarly user audiences through both written/digital materials and in person.


Special Knowledge, Skills, and Abilities:

  • High level of proficiency with Microsoft Office Suite, including PowerPoint
  • Expertise with image manipulation/creation (e.g., Adobe Photoshop), and screen casting (e.g., Camtasia)
  • Working knowledge of graphic design and desktop publishing, preferably Microsoft Publisher and Adobe Creative Suite
  • Experience with website development and maintenance, information architecture, content management systems, HTML
  • Experience with social media and Google analytics; knowledge of developing and implementing Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Strong written and oral communication skills, with an exceptional ability to communicate through written materials and the ability to translate technical concepts into broadly accessible content
  • Excellent analytical, organizational and problem-solving skills
  • Demonstrated ability to work both independently and collaboratively as part of a team
  • Ability to quickly learn new subjects in a fast changing industry, and absorb new information
  • Strong customer service orientation


Minimum Qualifications:

  • Bachelor's degree.
  • Two years related experience required. Three years of marketing, communications or public relations work experience preferred.
  • Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula. 
  • Able to travel internationally, as needed. 

JHU Equivalency Formula:  18 graduate degree credits may substitute for one year of experience.  For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.


Specific Physical Requirements:

  • Ability to travel with overnight stays required as needed.  Some evening, weekend and holiday work may be required.
  • Must be able to lift up to 40 lbs. for short distances.
  • Must be able to maneuver public transportation and/or transport oneself to various off-site locations.
  • Must be able to sit or stand for one to three hours.


Preferred Qualifications:

  • Prior experience in marketing/communications for the library market or within a library setting
  • Familiarity with academic publishing, particularly the university press and related not-for-profit sectors, and with open access publishing initiatives
  • Knowledge of electronic publishing trends
  • Experience with diverse, global constituencies; cultural competency and understanding of best practices for communicating with non-native speakers


About Project MUSE

Project MUSE is a leading provider of digital humanities and social science content for the scholarly community around the world.

For nearly 25 years, Project MUSE has been the trusted and reliable source of complete, full-text versions of scholarly journals from many of the world's leading universities and scholarly societies. Currently, Project MUSE has over 674 journals from 125 publishers and offers over 50,000 books from more than 100 presses. All books are fully integrated with Project MUSE's scholarly journal content, with collection and single title purchasing, subscription, and evidence-based acquisition models available. MUSE also hosts over 800 open access publications from distinguished academic publishers.


The successful candidate(s) for this position will be subject to a pre-employment background check.

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at For TTY users, call via Maryland Relay or dial 711.

The following additional provisions may apply depending on which campus you will work.  Your recruiter will advise accordingly.

During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

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