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Job Req ID:  96380

Assistant Director of Marketing and Special Events

The Assistant Director of Marketing and Special Events will report to the Associate Director of Marketing and Special Events. The Office of Gift Planning is a central office of Johns Hopkins Development and Alumni Relations and supports all gift planning activity for Johns Hopkins University and Medicine.

The Assistant Director of Marketing and Special Events will play a key role in project and data management for and support of gift planning marketing activities and event planning. A substantial component of the position will include assistance with the management of the Johns Hopkins Legacy Society, a comprehensive program to steward, cultivate, and solicit donors of bequests and planned gifts to benefit Johns Hopkins University and Medicine and the Office of Gift Planning’s legacy events.


Primary Responsibilities:


Johns Hopkins Legacy Society (JHLS)

JHLS Events:


  • Responsible for assisting with the planning and management of the JHLS donor stewardship events. This includes the annual Baltimore JHLS luncheon as well as expanding stewardship events to major regional areas. Responsible for assisting with the management of outside vendors and producing events within budget.
  • Responsibilities also include assisting with the identification and management of other signature and regional events hosted by the University, Medicine, and Schools/Divisions, to steward and cultivate legacy society members. 
  • Event duties include: creating, maintaining and mailing/emailing to constituents about the events, assisting with the management of the budget, researching venues and vendors for the events, assisting with the management of the vendors and paying attention to the special needs of the donors.
  • Travel to events, as needed, to help orchestrate the events and make sure they run smoothly.
  • Manage the Aladin Events Module for all JHLS Events.


JHLS Marketing and Communications:


  • Assist with the management and maintenance of the JHLS donor database. Analyze constituent engagement data to identify target populations for JHLS marketing efforts.
  • Help maintain the marketing collateral for the JHLS. Make sure the schools/divisions/departments have ready access to the material, and respond to any inquiries by our colleagues about tailoring the marketing material for their needs.
  • Assist the Associate Director of Marketing and Special Events with tracking leads and response plans, with Gift Planning Advisors.
  • Prepare welcome packets to new members, and assist the Associate Director of Marketing and Special Events with proofreading content of all correspondence.
  • Assist the Associate Director of Marketing and Special Events in managing the marketing budget by tracking all invoices, etc.
  • Develop creative ideas and design concepts to be used in a wide range of JHLS materials.
  • Develop a strategy to manage marketing efforts and results for each DOFF.

Gift Planning Marketing and Communications


  • Manage the donor database for targeted divisional campaigns. 
  • With the Associate Director of Marketing and Special Events, prepare and maintain a gift planning marketing calendar, including the newsletter Planning Matters, direct mail, print ads, surveys, email blasts, and social media, as well as School/Division gift planning marketing activities.
  • Manage the tracking system for gift planning marketing activity to include activity codes, website analytics, and direct mail and email response rates. Produce regular reports on marketing activity to the Associate Director of Marketing and Special Events.
  • Assist with the management of the gift planning marketing budget, facilitate vendor contracts and payment of invoices, and inventory of marketing collateral.
  • Raise awareness of gift planning marketing efforts by sharing marketing materials and maintaining the Office of Gift Planning intranet site and internal newsletter.
  • Develop creative ideas and design concepts to be used in a wide range of marketing collateral and communication pieces.
  • Perform other duties as assigned to advance the gift planning program.


  • Bachelors degree.
  • Three years related experience, with at least two years of professional experience.



  • Five years’ experience handling administrative and leadership tasks.


  • Graphic design experience with proficiency in Adobe’s suite of products including Photoshop, InDesign and Illustrator.


  • Detail oriented with exceptional organizational skills, strong written and oral communication skills, and the ability to manage multiple projects simultaneously.


  • Ability to develop and maintain a comprehensive planning schedule for tracking and reporting Aladin entries.


  • Demonstrated experience developing multiple mailing and distribution lists and analyzing large datasets.


  • Strong computer skills, including Microsoft Office with advanced knowledge of Excel, and fundraising database software (preferably ALADIN). Knowledge of website management a plus.


  • Excellent interpersonal skills necessary to relate and work well with gift planning team members, fundraisers throughout Johns Hopkins, donors, prospects, and vendors.


  • Ability to understand gift planning concepts and giving vehicles.


All applicants are expected to uphold the university’s core values which includes diversity and inclusion. All staff treat people with dignity and respect by being fair and consistent. We demonstrate an open-minded approach to understanding people regardless of their race, gender, age, national origin, religion, ethnicity, disability status or other characteristics. We show respect for the beliefs and traditions of others; encourage and promote practices that support cultural diversity; and discourage behaviors or practices that may be perceived as unfair, biased, or critical toward people with certain backgrounds.





Classified Title: Donor Relations Associate 
Working Title: Assistant Director of Marketing and Special Events   
Role/Level/Range: ATP/03/PD  
Starting Salary Range:  
Employee group: Full Time 
Schedule: M-F 8:30 am - 5:00 pm 
Exempt Status: Exempt 
Location: 01-MD:Homewood Campus 
Department name: 10001632-Gift Planning 
Personnel area: University Administration 



Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines:
30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.


The successful candidate(s) for this position will be subject to a pre-employment background check.


The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.


Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.


EEO is the Law
Learn more:


Accommodation Information

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit


Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit and all other JHU applicants should visit


The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.


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Homewood Campus