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Job Req ID:  16821

Associate Director of Annual Giving

Classified title:                                              Sr. Annual Giving Officer

Working title (if applicable):                        Associate Director of Annual Giving

Role/Level/Range:                                         ATP-4-PD

Starting Salary Range:                                 Commensurate with Experience

Employee group:                                          Full time

Employee subgroup (FLSA Status):           Exempt

Position Type:                                               New

Schedule (hours/days):                                8:30 am to 5:00 pm

Personnel area (School):                             Academic and Business Centers

Org unit name and #:                                   GECO - 60000069

Department name:                                        Jhpiego

Reports to (Job title):                                   Advancement Manager       



General summary/purpose:

Associate Director of Annual Giving needed to support Jhpiego’s mission by designing, implementing, and evaluating a comprehensive direct marketing strategy to acquire, cultivate, solicit, and steward individual donors through direct mail and online strategies.


Specific duties & responsibilities:

Multi-channel Appeals

  • Plan and implement a multi-channel appeal plan for the various constituencies each year, including direct mail, e-mail, web, and personalized strategies
  • Serve as the lead contact for the direct mail and online fundraising programs, working closely with communications team to develop, implement, and coordinate strategies for donor retention, new donor acquisition, donor upgrades, and monthly conversion
  • Manage a variety of other annual giving campaigns, including monthly giving and staff giving
  • Work closely with the communications team to gather stories, images, and results to be utilized in direct marketing solicitation and cultivation pieces
  • Plan and manage Miles for Mothers annual fundraising campaign



  • Strategize and implement a cultivation and stewardship plan to keep donors informed and engaged, including but not limited to new donor welcome series, newsletters, regional and other donor events, and volunteer opportunities
  • Engage and steward mid-level ($250 - $999) donors through strategic notes, specialized solicitations, phone calls, and personal visits, among other tools


Pipeline Development

  • Create and implement a strategy to provide a consistent and reliable pipeline of new donors
  • Work with Database Administrator to develop and roll-out pipeline tracking report to manage and increase pipeline initiatives
  • Collaborate with the Database Administrator to identify and qualify prospects
  • Identify and evaluate the giving potential of high end and/or consistent annual donors through personal visits and research
  • Conduct discovery/qualification calls annually to potential prospects


Events and Other Activities 

  • Assist with events, as needed
  • Research and stay up-to-date on annual giving and direct marketing best practices in order to identify opportunities for greater fundraising efficiency and result


Minimum qualifications (mandatory):

  • Bachelor’s degree required; CFRE and Master’s degree in fundraising, marketing preferred
  • 3 years' nonprofit fundraising experience with a focus on direct marketing and annual giving (direct mail, online, and social media)
  • Demonstrated experience with donor management database (Raiser's Edge preferred) and Microsoft Office software, including Word, Excel and PowerPoint
  • Excellent interpersonal communication skills, including active listening
  • Excellent writing, editing, research, and presentation skills
  • Ability to take initiative and function independently and as part of a team
  • Ability to work in a fast-paced, creative and deadline-oriented environment