Requisition ID:  115890

Digital Analytics Associate

We are seeking a Digital Analytics Associate who will analyze and synthesize data from an array of various sources to provide strategic insights and recommendations to the Strategic Communications team and other internal stakeholders within University Communications and Johns Hopkins University leadership. The ideal candidate will be able to shift nimbly from regular reporting cadences (I.e., weekly/monthly/quarterly) to assisting with acute crisis communications situations on tight deadlines. The ideal candidate will be capable of creating reports with graphics and visualizations with similarly strong abilities in verbal and written communications to explain trends to non-technical audiences.


Specific Duties & Responsibilities

  • Track and analyze the wide range of public external communications that impact the University across earned media and online platforms, ranging from news outlets and social networks to forums and blogs.
  • Provide audience insight and digital performance reports and data visualizations to University Communications teams and help support a culture of analytics research, discussion, and strategic goal setting.
  • Create and distribute online conversation insights and dashboards within the Office of Communications and to designated individuals or offices within the University.
  • Collaborate with the department’s media, editorial, creative, and digital teams in using insights to inform broader communications strategies, and to help shape the University’s media approach.
  • Tracks issues and potential crises of importance to the University, and, in an actual crisis, provides timely information and analysis concerning online conversations to inform the University’s response.
  • Develops new digital methods as needed to help make the internal reporting process more efficient, including use of automation technologies.
  • Works closely with the department’s vendors of analytics software and services and stays informed of industry best-practices for performance reporting and relevant online tools.


Special Knowledge, Skills, and Abilities

  • Experience in website traffic analysis using Google Analytics and/or similar applications.
  • Demonstrated ability to analyze data and translate that analysis into specific and actionable recommendations, reports, dashboards, and other kinds of data visualizations for non-technical key stakeholders and decision-maker.


Minimum Qualifications
  • Bachelor's Degree in related field.
  • Four years related experience in digital communications, with an emphasis on media monitoring, social media listening, reporting, data analytics and visualizations required.
  • Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.


Preferred Qualifications
  • Experience in higher education preferred but not required.
  • Three plus years using social listening and media monitoring platforms, such as Meltwater, Brand watch, Cision or similar.
  • Strong written and verbal communications.
  • Digital marketing analytics experience (organic and/or paid).
  • Certain programming languages as applicable to this position are a strong plus.
  • Strong interpersonal skills.
  • Working knowledge of Google Data Studio and/or Microsoft PowerBI.

 


 

Classified Title: Communications Associate 
Job Posting Title (Working Title): Digital Analytics Associate   
Role/Level/Range: ATP/04/PD  
Starting Salary Range: $62,900 - $110,100 Annually (Commensurate with experience) 
Employee group: Full Time 
Schedule: Monday-Friday/ 8:30am - 5:00pm 
Exempt Status: Exempt 
Location: Hybrid/JH at Keswick 
Department name: ​​​​​​​University Communications  
Personnel area: University Administration 

 

 


Total Rewards
The referenced base salary range represents the low and high end of Johns Hopkins University’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/.

Education and Experience Equivalency
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

Applicants Completing Studies
Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

Background Checks
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

Diversity and Inclusion
The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.

Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

Accommodation Information
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit https://accessibility.jhu.edu/.

Vaccine Requirements
Johns Hopkins University strongly encourages, but no longer requires, at least one dose of the COVID-19 vaccine. The COVID-19 vaccine does not apply to positions located in the State of Florida. We still require all faculty, staff, and students to receive the seasonal flu vaccine. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. This change does not apply to the School of Medicine (SOM). SOM hires must be fully vaccinated with an FDA COVID-19 vaccination and provide proof of vaccination status. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/ and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.

The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

Hybrid: On-site 3-4 days a week