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Job Req ID:  9612

Digital Communications Specialist

General summary/purpose:

 

The Digital Communications Specialist in the Office of Communications for Johns Hopkins Development and Alumni Relations (DAR) provides management and implementation of integrated communications activities across various digital channels, ensuring alignment of web and social media efforts with our messaging platform and desired outcomes.

 

This position reports to the Communications Director and works creatively with all members of the team in supporting a multi-platform content strategy. The position also works collaboratively with web and social media teams in the Johns Hopkins University Office of Communications, the Johns Hopkins Medicine Office of Marketing and Communications, and in other school and divisional communications offices.

 

The successful candidate will have a service mindset, an ability to work independently as well as collegially with others, and a passion for educating others in order to increase our digital communications capacity, efficiency, and quality, and our ability to implement new approaches in engaging audiences and deliver authentic messaging.

 

This position is responsible for staying abreast of, evaluating, and educating others on website, social media, and email marketing trends, best practices, and emerging technologies, making recommendations and adjusting our digital communications plans accordingly. The position tracks and analyzes our web and social media efforts, reporting regularly on activities.

 

In addition to the day-to-day management of website and social media content development and sharing, this position is partially responsible, along with other members of the team, for handling administrative tasks. This included processing invoices for external vendors and internal travel reimbursements, managing vendor relationships, ordering supplies for the office, and assisting with scheduling meetings, as needed.

 

Specific duties and responsibilities:

  • Lead efforts to implement and manage website and social media strategies
  • Contribute to the planning, scheduling, writing, and production of digital content
  • Manage, curate, and share the office’s photo collections and digital assets
  • Assist in maintaining and updating quarterly the office’s functional plan to guide our website and social media activities
  • Work closely with members of the team and partners in other communications offices in testing and applying audience segmentation strategies
  • Monitor public mentions of Johns Hopkins, giving in support of the organization, and specific individuals and issues, and bringing to the attention of the director of the office and the communications director any opportunities and concerns
  • Analyze and report digital communications and engagement activities
  • Handle administrative tasks as needed, to include processing invoices

Minimum qualifications (mandatory):

  • Bachelor’s degree in journalism, communications, English, or a related field
  • At least four years of relevant experience in managing social media in a professional setting
  • Familiar with social media trends and technology, website content management systems, and search engine optimization, and proficient in Adobe Photoshop
  • Demonstrated experience in using a wide range of social media platforms
  • Able to function in a fast-paced, deadline-driven environment
  • Flexibility to work independently and in a team and interact successfully with a range of sources and reviewers
  • Deliver products that satisfy strategic requirements

Preferred qualifications:

  • Additional education may substitute for required experience, to the extent permitted by the Johns Hopkins University equivalency formula
  • Experience in digital journalism or marketing is desirable

Special knowledge, skills, and abilities:

  • Demonstrated personal and professional experience with managing written and visual content for related mediums and platforms
  • Knowledge of web-based marketing, market analysis, and web development
  • Ability to translate complex ideas into digestible social media content
  • An aptitude for visual communication
  • Ability to work independently, as well as in a team, in a deadline-oriented setting
  • Ability to exercise high tact and integrity

 

Note: Cover letter and resume required

Homewood Campus

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