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Job Req ID:  13295

Digital Marketing Specialist

Classified title: Communications Associate

Working title (if applicable): Digital Marketing Specialist

Role/Level/Range: ATP/04/PD

Starting Salary Range ($s): $58,695 - 60,935

Employee group (Full time/Part-time/Limited/Casual): Full time

Schedule (hours/days): M-F, 37.5

Employee subgroup (FLSA Status): Exempt

Department name: DAR

Personnel area (School): UA



The Digital Marketing Specialist in the Office of Annual Giving reports to the Director of Content Marketing for the central Office of Annual Giving (OAG) at Johns Hopkins. The Digital Marketing Specialist serves as a strategic partner and service provider in a decentralized university and development environment. The Office of Annual Giving is comprised of twenty-five employees and provides annual giving services to the nine divisions of the university, multiple departments of Johns Hopkins Medicine, and several centers and institutes, totaling 35 development units in all. These annual giving services comprise providing strategy and execution planning around securing current use, expendable funds as well as building and retaining a long term pipeline of support for each of these units.


Specific Responsibilities 

With a background in digital marketing and social media, the Digital Marketing Specialist, will be an effective writer, creative and strategic thinker who will create structure and content to accelerate digital annual giving’s digital strategy by maintaining and innovative, “digital-first” thinking for appeals with focus on inbound marketing including but not limited to: search, paid media, social, and mobile, and crowdfunding, with the goal to increase philanthropic support to all of the development units the office of annual giving supports.

The Digital Marketing Strategist works with members of OAG as well as school and unit based development and alumni units to determine optimal campaign set up, including creative and pixel requirements, campaign goals, content calendars and reporting formats. The Strategist will create and maintain a social media editorial calendar and posting schedule as well as establish a project performance measurement framework for monitoring and optimizing media performance.


Bachelor’s degree and four years of related commensurate experience in development and alumni relations, media or communications.

Preferred Qualifications:

Comfortable working in a complex, multi-divisional, results-oriented environment.

Ability to establish priorities, set objectives, and achieve goals.

Demonstrated experience with analytics tools such as but not limited to Google Analytics, Tableau, social media and content management and Adobe Experience Manager.

Crowdfunding and mobile sourcing platforms such as Give Campus, ScaleFunder, Hootsuite, email marketing platforms, and all forms of social media.

Demonstrated experience in creating social media strategy, monitoring trends in social media, creating budgets for social media activities.

Experience with development and alumni relations donor database systems and analytics tools such as Google Analytics, Reeher, and Tableau.

Thrive in high-energy environments that often have short deadlines and shifting priorities.


Have the ability to work independently as well as on a team.




Homewood Campus