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Requisition ID:  118011

Dining Marketing Manager

Hopkins Dining is seeking a Dining Marketing Manager who will work under the leadership of the Director of Marketing to manage the promotion of our dining program from an innovative, cutting edge and world class perspective. This individual will manage the planning and execution of marketing initiatives related to dining (i.e. special events, meal plan promotion, student engagement). Additionally, this individual will assist in the development of all marketing materials related to dining including but not limited to promotional flyers, social media content and environmental graphics.


Apart from promotional efforts, the Dining Marketing Manager will lead student engagement efforts that include the department’s Student Advisory Board and engaging with various student groups on campus. This role will support in gathering and assessment of customer feedback data. They will monitor results and respond to findings to ensure continuous improvement in processes and programs as well as high levels of satisfaction for students, guests and the JHU community.


This role will continually assess goals, practices and stay abreast of current industry trends that will ensure that Hopkins Dining remains a national leader in higher education dining.


Specific Duties & Responsibilities


Marketing Strategy and Brand Management (40%)

  • Lead the day-to-day creation and management of marketing and communication strategies for Hopkins Dining.
  • Manage the development, writing, editing and execution of Integrated marketing campaigns across print, digital, and environmental media to support key dining initiatives and events.
  • Conduct interviews, research, and information gathering as appropriate.
  • Serve as the subject matter expert in multiple communication vehicles.
  • Manage all Hopkins Dining digital platforms, including content creation, analytics and community engagement on social media platforms.
  • Develop and manage the Hopkins Dining annual special events calendar aligned with university milestones and cultural moments (e.g., Family Weekend, Convocation).
  • Serve as a brand ambassador, ensuring all materials align with university branding standards and promote a consistent, compelling narrative.
  • Provide editorial oversight and review of communication vehicles for Hopkins Dining.
  • Build partnerships across campus to enhance brand visibility and reputation.
  • Drive implementation of best practices throughout Hopkins Dining.


Student Engagement & Community Relations (20%)

  • Lead outreach and engagement efforts through student advisory board, feedback platforms (e.g., TextnTell), and campus partnerships.
  • Serve as the primary liaison for student organizations and other stakeholders related to dining engagement initiatives.
  • Oversee recruitment, training, and mentorship of student marketing interns.


Marketing Research, Analytics and Assessment (20%)

  • Collaborate on the design and execution of focus groups, campus mapping studies, competitive analysis, and trend forecasting.
  • Leverage marketing and communication tools such as Google Analytics and survey platforms to track campaign performance and gather actionable insights.
  • Analyze and manage data, to drive strategic improvements and as a vessel for storytelling.
  • Utilize data to manage forecasts.


Innovation and Strategic Development (20%)

  • Develop and recommend new original strategies and creative approaches to communicate, market, and promote existing and new locations and concepts to enhance sales and drive customer satisfaction across diverse campus audiences.
  • Develop, propose and execute annual meal campaigns. This will include oral and written presentations and publications to various target groups and stakeholders.
  • Utilize industry trends, patterns, and innovations to propose creative approaches that differentiate Hopkins Dining on a national scale.


Knowledge Skills and Abilities

  • Advanced proficiency in Adobe Creative Suite, Canva, Microsoft Office, and digital content platforms.
  • Demonstrated experience managing multiple social media channels and CMS tools (e.g., WordPress).
  • Understanding of marketing metrics, SEO, and digital engagement tools (e.g., Google Analytics, Mailchimp).
  • Exceptional communication skills with strong writing, editing, and presentation abilities.
  • Creative, analytical, and strategic thinker with excellent project management and collaboration skills.
  • Culturally responsive, student-focused, and adaptable in a dynamic, fast-paced environment.


Minimum Qualifications
  • Bachelor’s Degree in Marketing, Communications, Hospitality Management or a related field.
  • Four (4) years of related experience.
  • Additional education may substitute for required experience and additional related experience may substitute for required education beyond HS Diploma/Graduation Equivalent, to the extent permitted by the JHU equivalency formula.


Preferred Qualifications
  • Strong portfolio demonstrating success in digital campaigns, print media, event marketing, and brand storytelling.
  • Experience within higher education, hospitality, or food service preferred.

 

 

Classified Title: Communications Associate 
Job Posting Title (Working Title): Dining Marketing Manager   
Role/Level/Range: ATP/04/PD  
Starting Salary Range: $62,900 - $110,100 Annually ($70,000 targeted; Commensurate w/exp.) 
Employee group: Full Time 
Schedule: Monday through Friday; Weekends and evenings as needed. 
FLSA Status: Exempt 
Location: Homewood Campus 
Department name: ​​​​​​​Hopkins Dining  
Personnel area: University Student Services 

 

 

Total Rewards
The referenced base salary range represents the low and high end of Johns Hopkins University’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/.

Education and Experience Equivalency
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

Applicants Completing Studies
Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

Background Checks
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

Diversity and Inclusion
The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.

Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

Accommodation Information
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit https://accessibility.jhu.edu/.

Vaccine Requirements
Johns Hopkins University strongly encourages, but no longer requires, at least one dose of the COVID-19 vaccine. The COVID-19 vaccine does not apply to positions located in the State of Florida. We still require all faculty, staff, and students to receive the seasonal flu vaccine. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. This change does not apply to the School of Medicine (SOM). SOM hires must be fully vaccinated with an FDA COVID-19 vaccination and provide proof of vaccination status. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/ and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.

The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Homewood Campus

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