Requisition ID:  118174

Social Media Strategist

The Office of Integrative Learning and Life Design (ILLD) is seeking a Social Media Strategist to elevate our digital presence, strengthen our brand voice, and engage diverse audiences across platforms. This is an exciting opportunity for a social-savvy storyteller and content creator who thrives in a collaborative environment and is passionate about helping students, alumni, and partners connect with our mission.


Reporting to the Brand and Culture Manager, the Social Media Strategist will lead the development and execution of creative digital strategies that grow ILLD’s online presence, drive engagement, and build community both on-campus and virtually.


Essential Duties and Responsibilities

  • Develop, plan, and execute dynamic content across ILLD’s social media channels while ensuring brand consistency and alignment with strategic goals.
  • Launch and manage targeted social media campaigns to increase visibility, drive engagement, and grow our following.
  • Create original, high-quality content, including stories, videos, infographics, and visuals, that speak to our audiences and mission.
  • Serve as a visible and authentic brand ambassador across Johns Hopkins campuses.
  • Collaborate with internal teams and campus partners to amplify initiatives and cross-promote content.
  • Monitor trends, analytics, and platform insights to optimize performance and refine strategy.
  • Stay current with evolving social media tools and best practices to enhance creativity and innovation in our content.


Knowledge, Skills, and Abilities

  • Ability to work on-site at Imagine Center and travel to other JHU campuses for at least 3 days per week.
  • Proven experience creating compelling content and managing social media for a brand, office, or organization.
  • Strong understanding of major platforms (Instagram, X/Twitter, LinkedIn, TikTok, Bluesky, etc.) and their best practices.
  • Excellent writing, visual storytelling, and content creation skills.
  • Highly collaborative with strong interpersonal and communication abilities.
  • Curious, adaptable, and eager to experiment with new tools and strategies.
  • Critical thinker with a passion for audience engagement and creative problem-solving.


Minimum Qualifications
  • High School Diploma or graduation equivalent.
  • Three years related experience.
  • Additional education may substitute for required experience and additional related experience may substitute for required education beyond HS Diploma/Graduation Equivalent, to the extent permitted by the JHU equivalency formula.

 


 

Classified Title: Communications Coordinator 
Job Posting Title (Working Title): Social Media Strategist   
Role/Level/Range: ATO 37.5/03/OE  
Starting Salary Range: $18.20 - $33.90 HRLY (Commensurate w/exp.) 
Employee group: Casual / On Call 
Schedule: Mon - Fri (9 - 1) schedule may vary based on coverage needed for events 
FLSA Status: Non-Exempt 
Location: Hybrid/Homewood Campus  
Department name: Integrative Learning and Life Design   
Personnel area: University Student Services 

 

 


Total Rewards
The referenced base salary range represents the low and high end of Johns Hopkins University’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/.

Education and Experience Equivalency
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

Applicants Completing Studies
Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

Background Checks
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

Diversity and Inclusion
The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.

Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

Accommodation Information
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit https://accessibility.jhu.edu/.

Vaccine Requirements
Johns Hopkins University strongly encourages, but no longer requires, at least one dose of the COVID-19 vaccine. The COVID-19 vaccine does not apply to positions located in the State of Florida. We still require all faculty, staff, and students to receive the seasonal flu vaccine. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. This change does not apply to the School of Medicine (SOM). SOM hires must be fully vaccinated with an FDA COVID-19 vaccination and provide proof of vaccination status. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/ and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.

The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

Hybrid: On-site 3-4 days a week