Create Alert
Apply now »
Requisition ID:  118776

Director Communications & Marketing, Institute for Policy Solutions (IPS)

We are seeking a Director Communications & Marketing, Institute for Policy Solutions (IPS) who will plan, design, implement and manage communications, marketing, earned media, owned media and paid media strategy and programs for a division with overall responsibility for advancing division initiatives. Will shape and advance the communications strategy, message, and brand across local, state, national and/or global communications. The Communications & Marketing Director may work closely with faculty, staff, students, the central communications & marketing team, and other media departments to ensure a comprehensive and coherent strategy through which communication materials are disseminated.


The Director will be responsible for ensuring accurate representation of a division on multiple media platforms, for budget development, implementation and fiscal approval of communications and media-related projects.


Specific Duties & Responsibilities

  • Providing vision, leadership, and counsel for the Initiative’s communications, including articulating, and overseeing an integrated communications plan.
  • Developing and implementing a stakeholder communications strategy to share the Initiative’s work with key stakeholders including but not limited to funders, school leadership, industry partners, and policymakers.
  • Proactively identifying strategic communication opportunities with internal and external partners. Developing benchmark criteria to track and evaluate the effectiveness of the communications strategies on a regular basis.
  • Responsible for visibility, branding, and promotion of the school/division/center through a variety of approaches, e.g., online and print media, radio/tv.
  • Creating and overseeing the creation of original content across a variety of platforms, across current and emerging channels.
  • Provide consultation and advice to the school/division/center senior leadership, faculty and staff on communications and marketing strategies and concerns.
  • Formulating and managing a comprehensive media relations strategy and program at the local, state, and national levels encompassing print, television, and social media outlets.
  • Establish effective communications and marketing policies and procedures, including identifying and selecting the most effective approaches.
  • Direct communications and marketing research to provide sound advice and consultation to school/division leadership.
  • Evaluate the effectiveness of communications and marketing efforts and implement changes and best practices.
  • Foster relationships with various media outlets; may have national and international scope.
  • Collaborate with development staff representing respective area to develop effective fund-raising materials.
  • Manages professional staff; manage budget for department.
  • Overseeing budget, implementation and fiscal approval of communications and media-related projects. Developing and managing agreements and contracts with external communications rms.
  • Perform other related duties as requested.


Minimum Qualifications
  • Bachelor’s Degree in Communications, Marketing, or related field.
  • Ten years of related experience.
  • Additional education may substitute for required experience, and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.


Preferred Qualifications
  • Journalism experience.


Technical Skills and Expected Level of Proficiency

  • Branding - Advanced
  • Campaign Management - Advanced
  • Communications Planning - Advanced
  • Copywriting - Advanced
  • Content Management - Advanced
  • Editing - Advanced
  • Email Marketing - Advanced
  • Media Monitoring and Analysis - Advanced
  • Public Speaking - Advanced
  • Search Engine Optimization - Advanced
  • Stakeholder Engagement - Advanced
  • Workflow Management - Advanced
  • Writing - Advanced


The core technical skills listed are most essential; additional technical skills may be required based on specific division or department needs.


The Institute for Policy Solutions (IPS) at the Johns Hopkins School of Nursing takes an interdisciplinary, cross-university approach through collaborative discovery, design and dialogue. Institute scholars and researchers will develop and test practical new approaches and solutions that can translate to practice and policy change.


Nurses are the oxygen of the health system. With insight into the systems that deliver care and impact health, as well as what matters to patients, families and communities, nurses are uniquely positioned to navigate systems of power. The Institute is nurse-led and focused on solutions to eliminate health inequities and optimize health for everyone in this country — no matter background or geography. The Institute has two main objectives,


  • To achieve better health outcomes for the United States and the world, the Institute will create policy pathways for scaling and spreading diverse, innovative and impactful models of care.
  • To elevate the policy, communications and media culture around nursing, the Institute will serve as a resource center where policymakers and news outlets can routinely seek nurses’ input.


We provide evidence-based policy and programmatic solutions, cutting edge research, impactful health workforce trainings, and actionable thought leadership. We forge innovative strategic partnerships. We assemble convenings that build bridges and shape opinions. We engage, influence, and mobilize audiences through our outreach. Everything we do is to elevate our nation’s health.

 

 

Classified Title: Director Communications & Marketing   
Role/Level/Range: L/04/LE  
Starting Salary Range: $86,300 - $151,000 Annually ($118,600 targeted; Commensurate w/exp.) 
Employee group: Full Time 
Schedule: Monday - Friday 8:30 - 5:00 
FLSA Status: Exempt 
Location: Hybrid/District of Columbia  
Department name: Research Administration  
Personnel area: School of Nursing 

 

 

Total Rewards
The referenced base salary range represents the low and high end of Johns Hopkins University’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/.

Education and Experience Equivalency
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

Applicants Completing Studies
Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

Background Checks
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

Diversity and Inclusion
The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.

Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

Accommodation Information
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit https://accessibility.jhu.edu/.

Vaccine Requirements
Johns Hopkins University strongly encourages, but no longer requires, at least one dose of the COVID-19 vaccine. The COVID-19 vaccine does not apply to positions located in the State of Florida. We still require all faculty, staff, and students to receive the seasonal flu vaccine. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. This change does not apply to the School of Medicine (SOM). SOM hires must be fully vaccinated with an FDA COVID-19 vaccination and provide proof of vaccination status. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/ and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.

The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Hopkins Bloomberg Center at 555 Pennsylvania Ave - Washington, DC

Apply now »